May 24, 2022 - May 26, 2022
The 2022 Licensing Expo in Las Vegas is the largest event dedicated to licensing and brand extension. Whether you are looking to spot trends, build partnerships, or secure brand rights for your products, Licensing Expo has your answer.
The Licensing International Expo helps attendees connect with the world’s most influential entertainment, character, fashion, art and corporate brand owners and agents. The Licensing Expo is the meeting place for the global licensing industry.
What you can expect:
Build connections and secure meetings with the most innovative brands and properties from entertainment to non-profit. Foster knowledge and network with your peers in attendance to discover the latest trends & secure new deals.
Showcase the latest developments in consumer trends. Join the world’s biggest retailers and licensees to develop products that drive pop culture and consumer trends. Discover and get inspired by the widest range of emerging and trending brands available to license in the world.
What is Licensing?
Licensing is a process of leasing a legally protected (trademarked or copyrighted) entity. Things like a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements would fall under that category. The entity, known as the property or intellectual property, is then used in conjunction with a product. Many major companies and the media consider licensing a significant marketing tool.
Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to the smallest of small business. Entertainment, sports and fashion are the areas of licensing that are most readily apparent to consumers, but the business reaches into the worlds of corporate brands, art, publishing, colleges and universities and non-profit groups, to name a few.