The Miss Rodeo America organization and pageant competition exists for the purposes of selecting a young lady to serve as an official spokesperson for the sport of professional rodeo and providing educational opportunities for those young women who compete in the pageant.

Miss Rodeo America travels some 100,000 miles during the year of her reign, appearing at nearly 100 rodeo performances, as well as appearances at schools, civic groups and other special events, educating the public and creating awareness about the sport of rodeo, its sponsors, and its opportunities.

Talented, beautiful, and well-spoken, Miss Rodeo America is the ideal ambassador to represent and promote America’s Original Professional Sport – rodeo – serving as the official spokesperson for the Professional Rodeo Cowboys Association. She also takes on the role of model and spokesperson in a variety of promotional events and commercial advertisements for western clothiers, publications, sponsors and other service providers to the western industry.