Tradeshow Resources

Trade Show Marketing Success

You spend a lot of time, money and effort on exhibiting at a show so the last thing you need is to make mistakes that could undermine your efforts. When getting ready for your next trade show, make sure you don’t make these three common mistakes. […]

Sales & Networking

Marketing isn’t about lowering your price

If your main selling point as a business is the price of your products and services, you need to start seriously rethinking that strategy. By selling yourself as the lowest price in town, you lock yourself into a vicious battle with every business whose willing to go just a little bit lower than you are. […]