The NFR Cowboy Christmas Show returns to Las Vegas December 3–12, 2026, bringing ten straight days of Western shopping, rodeo action and special events to the Las Vegas Convention Center.

A Las Vegas tradition since 1986, Cowboy Christmas is the only official gift show of the Wrangler National Finals Rodeo. The massive show takes over more than 500,000 square feet of the Las Vegas Convention Center and features more than 375 exhibitors from across the country.

Shoppers can find everything from custom jewelry, Western wear, boots and spurs to furniture, original artwork, handmade crafts, home goods and official Wrangler NFR merchandise.

Cowboy Christmas is open daily from 9 a.m. to 4 p.m., and admission is free.

Cowboy Christmas Special Events and Attractions

Cowboy Christmas is much more than a shopping expo. The 2026 show includes live entertainment, rodeo competition, food and drink, podcasts and several areas built around the NFR experience.

YETI Junior NFR

Some of the best young rodeo competitors in the country will compete throughout Cowboy Christmas at the YETI Junior NFR.

For 2026, the Wrangler Rodeo Arena will be located inside a specially designed tent in the Las Vegas Convention Center Platinum Lot. More than 800 entries are expected across nine events, including bull riding, bareback riding, saddle bronc riding, steer wrestling, breakaway, pole bending, team roping, tie-down roping and barrel racing.

Ariat Rodeo Live Stage

Located on Level 2 of the South Hall, the Ariat Rodeo Live Stage features programming throughout the day, including live music, rodeo personalities and Western lifestyle programming.

Daily shows include Acoustic Hour, RMEF’s Conserving Country, Mic Drop with Matt Merritt, Storme Sessions with Storme Warren and a daily variety show.

Cowboy Christmas Village

The Cowboy Christmas Village brings some actual Christmas into Cowboy Christmas, with decorated trees, photo areas and activities for families.

Santa Claus is scheduled to appear daily from 11 a.m. to 2 p.m., and kids can write letters to Santa and drop them into a special Christmas mailbox.

Cinch Cowboy Commons

The Cinch Cowboy Commons will take over the remodeled east lobby on Level 1 of the South Hall.

The area includes the Rodeo Saloon and Cinch Stage, with acoustic performances, the No Spin Rodeo Live Podcast, RumpChat Podcast and replays of the previous night’s Wrangler NFR competition.

Tito’s Rodeo Saloon and Bites & Brews

Visitors looking to grab a drink or something to eat can stop by Tito’s Rodeo Saloon on Level 1 or Bites & Brews on Level 2 near the Ariat Rodeo Live Stage.