Cowboy Christmas

The NFR Cowboy Christmas Show returns to Las Vegas with one of the biggest and best editions to date.

Cowboy Christmas is part of the Wrangler National Finals Rodeo and delivers 10 days of cowboy and rodeo fun. This one-of-a-kind Western Gift Show brings in top vendors showcasing customized jewelry, western wear, boots and spurs, furniture, original art, handmade crafts, and pottery.

This year’s show is expected to draw more than 400 vendors, all showing off their latest western gifts.

Located in the South Halls of the Las Vegas Convention Center, the 2025 Cowboy Christmas Gift Show spans over 500,000 square feet of products and displays.

The show is also the best source for Official Wrangler NFR and PRCA merchandise. The Expo is open daily from 9:00 a.m. – 4:00 p.m. and admission is free.

Cowboy Christmas includes the following special events and rodeo action:

Junior NFR Events: Click here for a full schedule of rodeo events inside Cowboy Christmas.

Ariat Rodeo Live Stage: The Ariat Rodeo Live Stage features daily programming that kicks off with The RMEF Calcutta, followed by “Outside the Barrel” hosted by Flint Rasmussen and Cowboy Revival with host Shane Minor. The Cowboy Channel NFR Tailgate Party keeps things rolling before each Wrangler NFR performance with a high-energy show.

Wrangler Rodeo Arena: Watch the future of rodeo compete for the coveted Montana Silversmiths Championship Buckle and $1 million in cash and prizes at the YETI Junior World Finals inside the Wrangler Rodeo Arena. With general admission and VIP seating for more than 1,000 fans, attendees can cheer on rising stars on the second floor of the South Hall, in the middle of the RMEF Hunter & Outdoor Christmas Expo.

Ranch Water Rodeo Saloon: Every great rodeo needs a saloon. Near the east end of Cowboy Christmas, the Ranch Water Rodeo Saloon serves specialty drinks in souvenir cups and features video screens with replays of the prior night’s Wrangler NFR performance. With its close proximity to the Ariat Rodeo Live Stage, it’s a prime spot to stay close to the action.

NFR Central: Radio remotes, contestant and musician autograph sessions, giveaways, and more. (Yes, look for Dale Brisby!)

2025 Hunter & Outdoor Christmas Expo

Cowboy Christmas partners with the Rocky Mountain Elk Foundation’s Hunter & Outdoor Christmas Expo—an all-in experience for everything hunting and outdoors, plus one of the hottest NFR Viewing Parties in Las Vegas. Admission is free and open to the public.

The combined shows cover more than 900,000 square feet, presenting the best in firearms, optics, outfitters and guides, hunting apparel, and all things outdoors.

Admission to the RMEF Hunter & Outdoor Christmas Ex