New Downtown Las Vegas Gateway Sign Unveiled

Las Vegas Mayors in Front of Downtown Las Vegas Sign

Las Vegas Mayor Carolyn Goodman, former Mayor Oscar Goodman, a few showgirls, and other prominent Las Vegans were on hand Tuesday to unveil the city’s its newest landmark, a pair of 26-foot tall showgirls that will now greet visitors heading northbound into downtown Las Vegas.

The Gateway into Downtown Las Vegas Sign

The gateway into downtown Las Vegas sign, located near the Stratosphere at 1810 Las Vegas Blvd. South, features twin showgirls and a 12-foot-tall Las Vegas sign. The showgirls are modeled after the showgirls that often travel with former mayor Oscar Goodman.

Downtown Las Vegas Sign

“The showgirls that represent Las Vegas; it’s a brand that’s better than Coca-Cola. It’s a brand that’s better than Google. It’s the brand of Las Vegas,” Goodman said.

Later in 2018, an archway over Las Vegas Boulevard near Sahara Avenue will complete the new attraction.

“They didn’t realize what they were leaving behind. Because now what we have, those of us who stayed and those of us who come back are being really, really rewarded,” said Coffin. “Because it’s a culture reminiscent of the old small town Las Vegas.”

Downtown Las Vegas Sign at Night