Finding inexpensive ways to promote your business can be difficult. A lot of small businesses don’t have the budget to compete with their larger competitors. When traditional forms of advertising aren’t possible here are 12 free ways to promote your company.
- Get Testimonials – Ask your current clients to create testimonials about your business. Testimonials can be a powerful sales tool and can often be enough to convince a potential buyer to go with your company.
- Start Speaking – Public speaking can be a great way to become known as an expert in your field. Chambers, Networking Groups, and Clubs are always looking for speakers to speak at their events.
- Be a news-maker. Both local and national news organizations are always looking for content and stories. Find ways to showcase your business that will give media outlets a reason to cover your business.
- Create a referral program. Advertising for new customers can be expensive, so why not create an incentive program that rewards people for spreading the word. Having a referral program that pays commission to those who generate business can be a great way to generate new leads.
- Start a blog. Just like public speaking, creating a blog for your company can help people see you as an expert in your field. It can also help generate new leads by increasing your visibility on the search engines.
- Guest Post on other blogs – Bloggers are always looking for content for their blogs. By offering yourself up as a guest blogger, you can put yourself in front of a new audience who may be interested in your products and services.
- Participate in social networks. – Joining the conversation on blogs, social networks, and targeted forums can help expose you to potential buyers or people who could refer you to those who may need your services.
- Networking – Take advantage of our networking calendar and meet as many people as you can. Networking is a great way to become known and can have a huge impact on your business.
- Add an email signature – Adding a creative email signature to your emails can be a good way to attract business. Your email signature should link to your website, your social profiles and it should have a quick tagline that describes what you do.
- Drop in on your existing customers – It’s a lot cheaper to sell to your existing customers than it is to attract new ones. Make sure you stay on your customer’s mind by keeping in contact with them even after you make the sale.
- Offer a workshop – Home Depot often has free home improvement workshops that help attract customers to their store. Develop a free workshop that will generate leads for your business.
- Reward Loyalty – Coffee shops, office supply stores and bookstores often offer loyalty cards that reward their customers for continuing to do business with them. Rewarding your current customers can be a good way to boost sales.
