Licensing Expo is the world’s largest brand licensing trade show, bringing together thousands of brand owners, agents, manufacturers, retailers, and marketers under one roof. For more than 40 years, this is where entertainment icons, fashion labels, sports properties, corporate brands, gaming franchises, and emerging IP connect with companies looking to extend their reach into new product categories.

If you’ve ever wondered how Spider-Man lunchboxes, anime apparel drops, sports collaborations, or fashion crossovers hit retail shelves — many of those conversations started here.

What Is Licensing?

Licensing is the process of leasing a legally protected intellectual property — a name, logo, character, likeness, artwork, slogan, or brand identity — for use on products.

It’s how brands expand into new categories without manufacturing everything themselves. From entertainment and gaming to fashion, automotive, food & beverage, and nonprofit heritage brands, licensing is a global business generating hundreds of billions in retail sales annually.

What you can expect:

16,000+ ATTENDEES
Build connections and secure meetings with the most innovative brands and properties from entertainment to non-profit. Foster knowledge and network with your peers in attendance to discover the latest trends & secure new deals.

5,000+ BRANDS
Showcase the latest developments in consumer trends. Join the world’s biggest retailers and licensees to develop products that drive pop culture and consumer trends. Discover and get inspired by the widest range of emerging and trending brands available to license in the world.

Networking & Licensing Expo Party List – 2026

Licensing Expo Opening Night Party
Location: Daylight Beach Club (Mandalay Bay)
Description: The must-attend kickoff networking event just steps from the show floor. Expect complimentary food and drinks at the start of the evening, followed by a cash bar, entertainment, and a packed industry crowd ready to connect.

Orientation Session (Main Stage)
Location: Licensing Expo Main Stage
Description: A helpful session for first-time attendees or returning visitors who want a smarter strategy. Learn how to navigate the show floor, maximize meetings, and connect with other attendees early in the week.