Licensing Expo

The 2024 Licensing Expo in Las Vegas is  the largest event dedicated to licensing and brand extension. Whether you are looking to spot trends, build partnerships, or secure brand rights for your products, Licensing Expo has your answer.

The Licensing International Expo helps attendees connect with the world’s most influential entertainment, character, fashion, art and corporate brand owners and agents. The Licensing Expo is the meeting place for the global licensing industry.

What you can expect:

16,000+ ATTENDEES
Build connections and secure meetings with the most innovative brands and properties from entertainment to non-profit. Foster knowledge and network with your peers in attendance to discover the latest trends & secure new deals.

5,000+ BRANDS
Showcase the latest developments in consumer trends. Join the world’s biggest retailers and licensees to develop products that drive pop culture and consumer trends. Discover and get inspired by the widest range of emerging and trending brands available to license in the world.

What is Licensing?

Licensing is a process of leasing a legally protected (trademarked or copyrighted) entity. Things like a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements would fall under that category. The entity, known as the property or intellectual property, is then used in conjnction with a product. Many major companies and the media consider licensing a significant marketing tool.

Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to the smallest of small business. Entertainment, sports and fashion are the areas of licensing that are most readily apparent to consumers, but the business reaches into the worlds of corporate brands, art, publishing, colleges and universities and non-profit groups, to name a few.

Networking and Licensing Expo After Party List

Licensing Expo’s Opening Night Party
Daylight Beach Club

Celebrate in style with the industry at the Licensing Expo Opening Night Party! Attend the must-attend networking event just a few steps away from the show floor at Daylight Beach Club. Enjoy complimentary food and drinks (at the beginning of the event, followed by a cash bar) at Daylight with entertainment and a few surprises throughout the night.

Orientation Session
Licensing Expo Main Stage

This session is a must-attend for new attendees flying solo or previous attendees eager to see what’s new at Licensing Expo this year. We’ll discuss tips on how to navigate the show floor so you leave feeling it was an event created just for you. Find out how maximize your time and meet other first-time attendees to kick start your networking for the week.