The RFWA brand was created early in 2018 by a young entrepreneur who wanted to draw more attention to quality Western products and talents. The inaugural, invitation only RFWA Exposition took place in Las Vegas in December 2018. The carefully curated shopping event featured a diverse array of apparel and accessory designers, artisans, jewelers and Western couture.

With more than 75 Western industry vendors, including its top makers and trend setters, the expo showcased exclusive looks and products. Now, the RFWA Expo is a marquee part of the annual Western experience that takes place in Las Vegas every December.