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HSCG Annual Conference
The Handcrafted Soap & Cosmetics Guild Conference is a three-day event for members and non-members of the Handcrafted Soap & Cosmetic Guild, Inc.
2017 HSCG Conference Topics
“Safety” in the Time of Bloggers
Presented by Gay Timmons
A lot is going on in the Indie Cosmetic World: consumers want “safe” products, bloggers daily talk about “unsafe” ingredients, and we all learn new things about old materials. What are the fundamentals about saying that something is “safe”? How do you confirm that you have a safe product? What does that even mean?
A Match Made in Heaven
Presented by Sharon Czekala
Bridging the divide between Cold Process soap and Melt & Pour soap are these audacious blends of both. Learn how to combine your favorite CP recipes with MP soap to create masterpieces that bring together all the benefits of each soap type. Visually stunning, highly scented and totally unique, hybrid soaps are endlessly creative. You will learn techniques for layering, swirling and embedding in this hands-on class.
Battling Brand Schizophrenia
Presented by Lela Barker
The key to wow’ing customers and making them love you for life lies in building a clearly articulated, consistent brand that creates an emotional connection to those customers.
Capture Creative Swirls Using Natural Colorants
Presented by Lori Chandler
Swirling techniques for cold processed soaps are a challenge when incorporating natural colorants in the design. This demonstration session shows how to select oils, choose colorants, and implement techniques to assure soaping success. See how easy beautiful bold natural designs can be!
Design Outside the Lines
Presented by Catherine McGinnis
If you’ve grown tired of the same unexciting designs, amp up your soap game with color! This session will demonstrate how to use the same recipe and the same four colors to create four incredibly unique cold process soap designs. Color creates a cohesive nexus in your range and varied designs make each soap stand-alone spectacular. Join Catherine for a live soap making demonstration and see how easy this is to recreate in your soaping space!
Presented by Craig Ure
ECOMMERCE MARKETING: Learn What’s Working and What’s Not in eCommerce Today…plus the Latest Hacks & Website Tricks to Increase Conversions & Sales and Reduce Cart Abandonmen!
Essential Oils-Their Purpose, Their Power and Their Precautions
Presented by Regina Bauscher
Explore the world of essential oils including their safe and proper usage in skin care products. While considered “natural” by most skin care entrepreneuers, essential oils are powerful organic compounds which may elicit skin reactions just like a synthetic fragrance.
Facial Moisturizers 101
Presented by Susan Barclay Nichols
Join Susan Barclay Nichols for an exciting, interactive demonstration during which you’ll learn how to make emulsified facial moisturizers from scratch, then how to adapt and customize these products for your skin type using different oils and emulsifiers.
From Trash to Cash
Presented by Angela Carillo
Alegna Soap’s Angela Carillo will show you new ways to utilize that last bit of soap batter in your pot and turn it into cash! She will present soap demonstrations on how to save hundreds of dollars by utilizing what most soapmakers throw in the trash.
Get Your Glitter On: Create Your Own Nail Polish and Pressed Eyeshadows
Presented by Christina Rose
If you look in the cupboards of most soapers, you will find oodles of micas, pigments, and glitters. In this session, learn how to expand your line to include polish and pressed eyeshadows using a few new ingredients and colorants you already have! Each participant will get hands on, creating products to take home while learning the fundamentals of polish and eyeshadow.
How to Have Your Best Day Ever, Every Day
Presented by Anne-Marie Faiola
- The Pillars- keys to health and equilibrium
- How big journeys are best traveled with baby steps
- How to use good to crowd out the bad
- The power of a plan in cutting challenges down to size
- Accountability, and how to make it work for you.
How to Start a Mobile Gift Boutique
Presented by Dieshawn Holmes
This session will introduce you to the unique world of mobile retail! Dieshawn Holmes will show you how to implement mobile retain into your business to save you time and offer you the flexibility to run your business around your schedule.
Know Your Fatty Acid Profiles: The Road to Better Soap Formulation
Presented by Amanda Gail
Better recipe formulation requires that you get to know the fatty acid profiles of soap making oils.
Laundry Soap: The Formulation and Crafting Of
Presented by Jordan Henderson
In this presentation, we will learn about the formulation requirements of laundry soap and how basic formulations are crafted. Laundry soap is about the cleaning of fabric in the washing machine. We will cover the difference between a regular top loading machine and high efficiency or HE front-loading machines. We will review the various chemicals and how they each relate to the fabric cleaning process. We will discuss bleaching forms, as well as the use of chlorine and oxygen. We will touch on how hard water affects the cleaning process, as well as wash water temperatures. Lastly, we will review packaging choices, marketing and how the bottom line of your sales can be increase.
Lotion Magic-Creating Extraordinary Emulsions
Presented by Beth Byrne
Emulsified products are many and varied, from lotion to cream to washes and beyond. Their ingredient lists are, as well. Learn not only about the oils, additives and emulsifiers you can use to create the ideal product line, but how to use the HLB system to create your own emulsifiers. Get tips on how to scale up safely and profitably. The best part is, you will make your own at the workshop!
Go beyond the basics to add your own magic to your product line.
Make Money Teaching Classes
Presented by Lori Nova Endres
How awesome would it feel to get paid to share your passion with others? Teaching classes is a great way to finance your hobby & make extra money. For business owners, teaching is a rewarding way to increase profits, diversify your business, & establish yourself as an expert. Why not capitalize on your knowledge & generate income through teaching others?
Making Safe Handcrafted Pet Products
Presented by Melinda Wolff-Foster
Creating pet products to go along with any bath and body line seems easy enough, but do you know what product ingredients are safe for pets? This class teaches the fundamentals of common bath and body ingredients, including essential oils, and whether they are safe or not for cats and dogs.
Marketing Your Soaps and Cosmetics…Legally
Presented by Marie Gale
Now that you have your fabulous soap or cosmetic product formulated and ready to go, how do you market it? What can you say about the miracles possible from your product and its ingredients? How do you tell your prospective customers the amazing benefits they can get from your soap, lotion or cream? The FDA’s definition of drugs, cosmetics and soap clearly define what we can- and can’t- say about our products, but only in broad strokes. How do you know when you’re crossing into illegal territory?
Mind-Blowing Melt & Pour
Presented by Sharon Czekala
MP soap is both easy and amazingly complex. If you have already mastered the basics of melting and molding MP soap, it’s time to move on to more advanced designs. Learn some of the newest MP techniques and more as we explore the creative possibilities and stay on top of the hottest trends. Blow the minds of your customers, family and friends as they wonder, “How’d you do that?”
Online Marketing Blueprint
Presented by Craig Ure
ONLINE MARKETING: Discover the ONLY proven step-by-step “Online Business Marketing Success Blueprint” for handcrafters to dominate your online presence, position you as the authority/expert and exponentially grow your eCommerce business online…Fast!Google, eCommerce, Facebook, Twitter, Instagram, YouTube, eCommerce Websites, Mobile, PPC, SEO, YouTube, Video Marketing and more…
Protecting Your Business Brand
Presented by Robert Lippman
This presentation will demystify the process of protecting the brands developed and relied upon by small businesses and entrepreneurs. Topics will include an overview of the different types of intellectual property right including trademarks, patents, trade secrets and copyrights, how they differ and how to best protect each. Lippman will highlight critical factors to consider when choosing a trademark, the different types of protection available, and tips for enforcing trademark rights.
Secrets of Saponification Values
Presented by Kevin Dunn
Soapmakers frequently use a lye calculator to determine the ratio of lye to oil. While this is perfectly satisfactory for many, some soapmakers are curious about what the calculator is actually doing. What is a saponification value? Why are some larger than others? Why do different lye calculators give different results? What if the calculator doesn’t have an oil I use? How can I measure my own saponification values? Come and learn the real secrets behind these vital statistics.
Secrets to Soap Business Success
Presented by Kenna Cote
New soap companies are popping up every day, but most soapmakers at the help are still wearing their goggles and gloves, wielding their mighty stickblender.
Some Like it Hot!
Presented by Margaret Neff
Have you ever wondered what Hot Process soap is, or why people make it? Have you ever wondered how it’s made? If so, this session is for you! This class will be geared for the soaper who has never made Hot Process (HP) soap. Margaret will teach you how to make Crockpot HP soap from beginning to end!
The Yin and Yang of Customer Service
Presented by Charlene Simon & Leigh O’Donnell
Business experts and leaders unanimously agree, you can have the best product, the best branding, the best platform and you will have lackluster results if your customer experience is lacking.
Vibrance! Color Theory for Soapmakers
Presented by Clyde Yoshida
The session is a presentation about color theory designed especially for soap makers. The presentation will include how to use the color wheel to plan color schemes to effectively suit specific fragrances. We will also discuss how to avoid mud and how to obtain the pure and vibrant colors that we want.
Visual Solutions for Busy Retailers
Presented by Lori Ann Gum
This presentation will emphasize the importance of overall store and retail selling space appearance, displays, and the processes that help retailers achieve a professional look, like one of the ‘big guys’ in the industry.