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In our saturated culture of 24/7 screen time, creating and syndicating content that effectively “sticks” to and empowers your tribe to take action can be challenging. By identifying key elements and actions when concepting, crafting and syndicating quality content, you can connect with and influence your community’s behavior. The “sticky” factor is paramount – your content has to feature important layers that will organically and emotionally motivate your own community to share your brand’s narrative. During our presentation, we will share five accessible yet strategic and motivated ways to design and output valuable content that will encourage your community to share your brand message and purpose.
APPLICATIONS + KEY TAKEAWAYS:
Brand voice development
Your purpose + value
Integrated storytelling techniques
Quality keyword copy ideas
SaaS syndication options
Funneling your content in fresh ways
Popping up IRL
ABOUT THE SPEAKER:
Rebecca Orlov is a Marketer, Producer and Writer. She is the Founder and Creative Director of Orlov Design Co., a bespoke website and brand design company based in Las Vegas. Her company helps artisanal brands and lifestyle companies identify, design and syndicate their brand voice and visual narrative in meaningful and compelling ways.
Prior to launching her company in 2016, she worked in advertising, creating and producing TV commercials and content for Fortune 500 companies such as Playstation, DIRECTV, Expedia, Toyota, TGIF, Revlon, DKNY, 2K Sports Novartis and more.
A blogging maven since 2007, Rebecca has been shaping lifestyle conversation for influential sites and publications such as Popsugar, Refinery29, Apartment Therapy, HGTV, and more. She currently contributes to VEGAS magazine and LUXURY Las Vegas magazine.
Fleming’s at Town Square 6515 South Las Vegas Boulevard, Town Square Las Vegas, Las Vegas, NV 89119