Why use Signage?

Why Use Signage?

“Why should I have a sign?” is a question often asked by business owners. The answer may vary depending on the type of business you run. In a highly impulse oriented business, having a good sign can be the difference between the success or the failure of your business. Your business’s location wills also impacts your signage needs.

According to The United States Small Business Administration, “…signs are the most effective, yet least expensive form of advertising for the small business.” What’s more, signs are always on the job for you, advertising 24 hours a day, 365 days a year.

Why do I need a sign for my business?

There are many reasons, the most primary of these being:

• Signs are the most effective, yet least expensive, form of advertising for a small business.
• A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers.
• Signs are always “on the job” for you, advertising 24 hours a day, 365 days a year.
• People often judge a business by how it’s sign & window graphics look.
• Many merchants increase their business measurably just by adding a good sign. Conversely, many have gone out of business because they simply were not identified well, so not enough potential customers knew of their existence. As one sign industry professional put it, ” A business without a sign is a sign of no business.”
• We live in a mobile society. According to the United States Census Bureau, 18% of households relocate each year. As your customers move, you need to replace them by attracting new customers. This is especially true here in Las Vegas. With more than 5000 people moving here every month you need a way to attract those newbies.
• You pay for the sign once and it works for you 24 hours a day, 7 days a week for years.

Signage Resources

Richardson Graphics - Sign Company