Signs of great importance?

Signs of great importance?

You have probably heard a lot of helpful information on how to write a business plan, how to get a loan, and even how to handle customer service issues. But, before now, you probably haven’t heard anything about why you need a sign for your business or how to get the sign you need.

To my surprise, the importance of signage has not been completely understood by the small business community. A majority of business owners will never even think about their signs. In my experience, signs are almost an afterthought, a necessary experience but one that is seldom considered in the budget.

In contrast, merchants who appreciate the importance of signage view it as an investment that will pay for itself many times over. Experienced merchants know that a professionally designed, well-placed sign can produce enormous profits. And when a company’s signage is part of an overall marketing strategy, the increase in profits is even more profound.

According to the U.S. Small Business Administration (SBA), signage is the least expensive, yet most effective form of advertising available to you. It can be responsible for half of your customers - that’s right 50% . In fact, many banks consider signage to be so important that if they don’t see it included in your budget, they won’t issue a loan.

So, what are the fundamentals of good signage? What do you need to know before buying a sign? Where do you get one?

Well, First your signage can no longer be just an afterthought. Your Businesses cannot afford to just “hang up a piece of paper” or throw up some painted letters. To really compete in today’s competitive marketplace, you must think of your signage as your most powerful marketing tool. Your signs should work for you 24 hours a day, 7 days a week, 365 days a year. Your signs should create an impression that make people want to but your product or service. Your Signs need to tell people who you are and what you are offering.

In a nutshell, your signs are like sales people, in fact they are your most valuable resource when trying to communicate with passing motorists, convincing them to come through your doors and do business with you.

Sign Resources

• Richardson Graphics - Las Vegas Sign Company