Seth Godin's latest business book dives into the areas of New Marketing. Blogs, e-mail, YouTube videos, MySpace pages, Google AdWords seth covers them all.
Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It goes into detail on what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t.
The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.
by Vincent T. Lombardi
The difference between the impossible and the possible lies in
a person’s determination.
by Tommy Lasorda
