Marketing isn’t about lowering your price

Why would people want to buy from you and not your competition?
sales graphics

If the only answer you can come up with is a low price, you have some serious work to do.

If your main selling point  as a business is the price of your products and services you need to start seriously rethinking that strategy. In my experience the shop with the lower price isn’t always the shop who makes the most money. And in the long run it’s usually not the shop who stays in business.

Do you ever find yourself telling customers that your business has the lowest prices in town?

lowest price promise graphicBy selling yourself as the lowest price in town, you lock yourself into a vicious battle with every business whose willing to go just a little bit lower than you are.

Instead of trying to be the cheapest in town, how about trying to be the business who provides the best personal service? Or maybe the business who goes above and beyond just making a sale?

If you invest your time and energy into really caring about and wanting to help your clients, instead of just wanting to make a quick sale, you’ll be much better off in the long run.

Take some time today and figure out how you’re different. What can you do to differentiate yourself from the competition.

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