Bold Marketing

Using Direct mail to market your product is not anything new, but check out how a detergent company in Thailand kicked it up a notch.

They wrapped a t-shirt around a box that contained a sample of their detergent. Inside the box they put the simple instructions and the bold statement “Confidence to remove stains in 1 wash.”

If it really works they now have a customer for life.  Are you confident enough in your product to try some bold marketing tactics?

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